Experience Alive

Vetted Hospitality Technology That Lifts NOI

We source, vet and personally introduce technology solutions to owners, operators and asset managers across hospitality, from hotels and resorts to restaurants, cruise ships, airports and casinos. ‍

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Selective
We've evaluated nearly 650 hospitality technologies. About 30 have earned a place in our portfolio.

Operator-Tested
Every solution is vetted by a 29-year Marriott leader for real financial impact, operational fit and fast deployment.

Warm Introductions
We connect you directly with founders and senior leaders, not a sales queue. Introductions are free for owners and operators.

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Kathryn Burton- Chief Operating Officer, Columbus Hospitality Management

“Sue Graves is an invaluable partner for operators seeking smarter, more efficient ways to run their business. Her hospitality expertise, industry connections, and keen eye for innovative solutions have helped us strengthen vendor relationships, streamline operations, and achieve meaningful cost savings. Her strategic guidance—particularly around accounting and HRIS systems—has supported our ability to grow and scale with confidence. Working with Sue is one of the best investments a business can make.”

Five yellow stars in a row

Christie Hughes- Marriott International

“As the GM of a large urban hotel with many unique assets, it's interesting to find unique ways to market those assets, invite our community into our hotel to enjoy what's part of the neighborhood and expose the quality of services we offer and the employees that support those efforts.  When Sue Graves, a previous hotelier, now solution consultant for the hospitality industry met me and welcomed me to the city of Columbus she shared a few solutions with me. One of those solutions helped me make over $25k in unfound revenue utilizing assets of the hotel in just 2 months of operation.  Additionally, I was able to turn one of my best part time associates to full time with this solution.  I have a huge rooftop pool deck that was underutilized.  In an urban location surrounded by apartment buildings and condos without a pool I was able to increase both the utilization of the pool area, increase my F&B and invite the community to share the joy of this treasure right downtown.  We're looking forward to capitalizing on this opportunity by starting early this year welcoming the community to our beautiful hotel to enjoy the pool area and libations as well.  Thanks Sue and I look forward to more solutions.”

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Five gold stars in a row.

IHTF Amsterdam 2026

Panel discussion at conference with three women seated on stage, one speaking into a microphone. The backdrop displays a city skyline and various corporate logos.
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An indoor conference registration area for the International Hotel Technology Forum Europe 2026, featuring a blue and white color theme, digital welcome screens, a large blue registration booth, and informational signs.
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Cover of 'The Lights On Podcast' hosted by Kin Sio, featuring a smiling man in a black shirt with a dark background.
Cover of 'The Hotel Investor Playbook' featuring text about hotel technology, hosts Michael Russell and guest Susan Graves, a photo of a poolside scene with lounge chairs, umbrellas, and a view of the ocean.
Five diverse women smiling, representing brand ambassadors for an independent hotel show in Miami.
Colorful sign with the words 'No Vacancy' and 'News, Podcasts & Videos' underneath
Logo for the American hospitality and tourism organization CHRIE, featuring blue and white colors with text indicating it is from the Council on Hotel, Restaurant, and Institutional Education.
The logo of perretelier with a teal circle and black and white text.
Logo for the Ohio Hotel & Lodging Association with the word 'OHLA' in large letters and a map outline of Ohio in the background.
A quote from Sue Graves, CEO of Experience Alive, LLC, about instituting sustainable solutions. The quote is accompanied by her photo. The logo of The Sustainable Hospitality Podcast, featuring a green tree with the initials 'SH', is in the bottom left corner.
A promotional graphic featuring a woman with long blonde hair smiling, alongside the text "I'm a Game Changer" and her name, Sue Graves, identified as a CEO of Experience Alive.
Logo for the FIU Chaplin School of Hospitality & Tourism Management with gold and white lettering on a navy blue background.
Hospitality Upgrade logo with blue and gray text
Logo of Valley of the Moon Partners with stylized text
A woman with long blonde hair, wearing a red top, smiling in a circular portrait. The background is dark, and text around her indicates she is Susan Graves, founder and CEO of Experience Alive, speaking at an African association roundtable discussion on tourism and hospitality about cultivating cultural competencies for inclusion.
Portraits of four women and one man on a presentation slide titled 'Sustainability From Perk to Priority: Why Sustainability is Non-Negotiable in Hospitality' with logos of Gradible and 1BusinessWorld.
Poster for 'The Inside Scoop with Sam-Erik Ruttmann' featuring a microphone and a man in a blue suit with glasses and a bow tie.
Logo with a stylized mountain and arrow inside a rounded arch, on a dark green background.
Cover of 'The Hotel Investor Playbook' featuring host Michael Russell and guest Susan Graves, with a poolside scene, hotel loungers, and an umbrella.
Logo of Distinguished Clubs, featuring a green and gold circular emblem with the words 'Distinguished Club' and a star in the center.